If you’re in the business of online marketing, you definitely know what a backlink is—but you might not have had the time to really think about what it is and why it’s important. Despite how important it is to link building, a lot of people don’t really know what a backlink is or how it works. So when they go to research tips for link building, they end up with a lot of bad advice. If someone tells you to use black-hat SEO tactics, run. Black-hat SEO tactics include anything that search engines disapprove of, including stuffing your page with keywords and buying backlinks. But how do you get good links? Easy! Just create great content and optimize it for search engines like Google.
You can also hire SEO experts like LinkDaddy to find places where your content would be useful or valuable, then simply ask the owner if they’d like to link to you. Content providers typically love this kind of stuff! But if you’re out there getting backlinks on your own, you should be aware of the different lies people say about backlinks. To give you an idea, here are 11 popular lies you’ll find about backlinks. There are many lies people say about link building. The first lie is that you shouldn’t build links at all. But this doesn’t make any sense: search engines want to give the best possible results, and if you have great content, they want to show it. So they do look at your links as an indicator of quality.
The second lie is that building links is easy. Maybe it’s true that getting a handful of links is easy—but if you want to get serious results, then you need to work hard and be inventive. The third lie is that link building can be automated. If you automate your link building, you will get low-quality links that won’t get you anywhere. You need to either spend time building relationships with other website owners or hire someone who can do this for you (and then keep an eye on what they’re doing!). The fourth lie is that Google doesn’t care about links anymore. This may be half-true—nowadays, Google cares more about the overall quality of your website than just the number of links pointing to it.
But if you want traffic from Google, then you need good links too. The fifth lie is that Link building is dead. This is FALSE. If you have high-quality, relevant content on your website, link building can help you increase your search engine visibility and traffic. It’s all about making sure that your links are coming from other relevant websites. The sixth lie says you can’t use link building to build quality links. This is also false. It’s true that link building for SEO has a reputation for being a bit spammy and ineffective, but when you do it right, it can be an amazing tool for getting your website noticed by other people in your industry and by search engines like Google. Plus, when readers click those links and find something they like, they’ll come back to your site again and again, increasing your overall web traffic and brand loyalty.
Think of it as networking with a purpose! The seventh most popular lie about backlinks is that using links from low-quality sites will hurt your ranking. This is not necessarily true. You should never use low-quality websites to build links to your site. However, if the site you got backlinks from doesn’t rank very well in search engines, the worst that could happen is that the link won’t add much value or help you get noticed by Google or other search engines like Bing or Yahoo! In fact, if you know how to do it right, you can get quality backlinks from low-quality websites to help your search engine optimization (SEO). The trick is to get links from sites that are relevant to your brand or industry. These are called “authoritative” sites. And the more authoritative a site is, the better the link will be for your SEO. The eight lie people say about link building is Submitting to directories is a good way to build links. The truth is, directories are great for finding local businesses and planning family outings, but they’re terrible for building links. Why? Because Google has figured this out over time, and so have users, who are less likely to click on a directory listing than ever before.
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