301 Redirects – How They Can Help Your SEO


There are different types of redirects but 301 redirects are vital for your website’s health and SEO. These directives will signal to users and search engines when there is a change in content. This will help ensure your site’s visibility and user experience remains consistent. Before making a 303 or 404 redirect, however, it is important to understand what these directives are and how they can help your website. To test the strength of your SEO and website speed, you can use free tools such as Website Grader.

What Is A 301 Redirect?

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When you use 301 redirects, you are redirecting one page to another. This is important because a 301 redirect can create an infinite loop or “page ping-pong” effect. Most of the link equity from a redirected page goes to the redirected page and allows that redirected link juice to boost your overall domain authority.

If you redirect a page about roses to a page about balloons, for example, you are essentially passing all of your links to the new page. While this may not seem like a big deal, it can greatly impact the link equity between your website. Additionally, using anchor text in a redirected page can affect the effectiveness of links.

If you want a permanent redirect to move pages from one URL to another, never use 302 redirects or Meta Refresh Redirects. Use 301 instead. And don’t ever use 302 redirects! They’re meant for a temporary redirect, but this type of redirect, with a 302 status code, can cause issues when used for permanent ones.

Why Use 301 Redirects

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301 redirects can have significant benefits for your website. If you decide to switch domains or redesign your site, using this technique for URL Redirects will ensure your website stays relevant and easy to find. Not only will a 301 redirect ensure that your visitors find the correct page, but it will also ensure that your SEO work is not lost forever. It is a great way to protect your SEO efforts and save time. So how do you create a 301?

301 redirects are important for a number of reasons. A 301 redirect helps send search engines and users to the correct page. By using the corresponding HTTPS protocol, 60% of the web is protected from malware. If your site isn’t secure, it could be penalized because it uses HTTPS protocol. Regardless of the reason, it is important for your website to be viewed on a secure page. It is also vital for your SEO strategy, and you should follow the above guidelines in order to optimize your website.

How Important Are 301 Redirects tO your SEO?

301 redirects are internal links and are essential for your SEO. They route old URLs to the new URL. When you are making a site change, it is a good idea to use 301 redirects to route traffic and inbound links from the old page in a permanent manner. If you’re changing the URL structure of your website, it is imperative that you change the URLs. For example, you may be switching an entire domain to a new name. In such a case, it is a good idea to have the www version of the domain as well as a non-www version of the domain.

Using a 301 redirect is a good practice for your website’s SEO strategy. A 301 redirect will point your visitors from the first URL to the last. This makes it possible for users to use a 301 redirect with confidence. If the previous URL was a 404, a 301 redirect will automatically point to the new URL. While it’s possible to make a 404-redirect on a page that’s not secure, it is still important to consider the underlying issues with it and take action to address them.

How 301 Redirects Pass Juice & Help SEO

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301 redirects are great for website migration. If a page no longer exists or has moved, a 301 redirect redirects the traffic to a similar page. Creating a new, SEO-friendly URL is a great user experience. In addition to this, Google will reward the redirect because it allows the link equity to follow the URL, rather than the old URL. It wouldn’t make sense to rank an old page that is no longer active.

Simple 301 redirects pass up to ninety-nine percent of SEO ranking power from old blog posts to the new page, and they are a great way to keep link juice and Facebook likes from your old site. Another benefit is that search engine bots will see the new URL and will start crawling fewer pages for content. These are just a few of the many benefits of 301 redirects. There are some things you should know about 301 redirects and how to properly use them.

Why Do 301 Redirects Help Rank A Website

301 redirect code helps preserve rankings for pages that move. When you move a page, the link equity that precedes it will follow it to the destination URL. In the days of PageRank, link equity was referred to as link juice. It was the value of links that were passed to other sites. By implementing a 301 redirect, that link equity is passed on to the new URL, making your site look better and preserving your SEO. Basically, it tells Google that the new URL is just as good as the old URL.

The biggest drawback of 301 redirects is that they are not always in alignment with SEO best practices. While they do help to fix broken links, this redirect type can also make for a confusing user experience. Using a 301 redirect is an excellent way to replace a broken link that is pointing to an outdated URL. Although 301 redirects can be a useful tool for internal navigation, they should be reserved for emergency situations.

Sneaky redirects should be avoided at all costs as Google would consider this manipulation and you cd be penalized for this. A proper redirect, done for the right reasons will never cause you any problems.

301 redirects can have negative effects on your SEO if not done properly. A 301 redirect may cause your page to be dropped in search results, but it should still be linked to a new page with relevant content. When your site undergoes redesigning, make sure you map the 301 redirects correctly. To do this, you must crawl the old site and map the old pages. There are a number of programs available for this purpose, including Screaming Frog and Xenu Link Sleuth.

Niche Relevant 301 Redirects

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Another very effective use of 301 redirects is to use them on niche-relevant aged domains. Just as a 301 redirect sent an old pages link juice onto a selected URL, you can do the same with an aged domain that you buy. Any link juice already attached to the aged domain will be transferred to a URL of your choice.

There are many ways to get this wrong and end up causing more harm than good. The easy way to get 301 Redirects done properly and maximize the positive effect they have on your website’s ranking is to use a professional team to do that for you. Here at LinkDaddy®, we have a dedicated team to put in place the perfect 301 Redirect campaign for your website.

When you merge two websites, a 301 redirect should be used to redirect traffic. It must be a seamless transition for visitors. A 301 redirect should be used for a website merger. If a website merges two websites, a 301 redirect should also be used to redirect traffic. Ultimately, it is important to make the transition from one URL to another. If your URL is different from the original, you should change the URL to avoid any confusion.

When you make a change to your website, 301 redirects can help you rank better in Google. By using them, you can ensure that Google knows that you’ve moved. They also have a positive impact on your organic search rankings. You’ll want to implement 301 redirects whenever you move a webpage from one domain to another.

The primary domain may well have accrued trillions of links, ok maybe hundreds would be more likely, but by using a single redirect you can ensure that the new domain gets the benefit of existing backlinks to the original content. We all know how difficult link building can be, especially when it comes to getting natural external links.

Why Do 301 Redirects Help Rank A GMB In Google Maps

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First, you want to redirect any pages that you don’t want to show up in Google Maps. This will ensure that you retain all your PageRank, search traffic, and keyword/LSI associations that the original piece of content had gained. Let’s take an example: you’ve created a page called “How to Make an Apple Pie” and now you’d like to remove it. You’ll want to make sure your new URL matches the name of your old one. When the search engine spiders come calling they will simply follow the redirect.

The local search factor is an important ranking factor, and optimizing for local search will boost your Google Maps ranking. You might be unaware that a person may be looking for a specific store or service in your area, but they don’t know how to find your website. So, if they are looking for a local business, they’re already looking for your name. That means that Google may be able to show your business for high-ticket keywords.


Managing 301 Redirects can be a confusing topic for the inexperienced. Content management systems such as WordPress give access to redirection plugins such as Yoast SEO, but again if you are not confident in your grasp of how to manage 301 Redirects then you may be best served by getting in touch with the professional team here at LinkDaddy®.

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