A Look at Some of the Mistakes You Need to Avoid When Doing Local SEO
Chapters
00:05 A Look at Some of the Mistakes You Need to Avoid When Doing Local SEO
00:23 Six Mistakes to Avoid When Conducting Local SEO
Local SEO is an important part of your online marketing strategy. It can help you connect with customers in your area, but it can also be difficult to do well. Here are some common mistakes you need to avoid when conducting local SEO for your business:
The first mistake is not doing any research on your competitors. You should always do at least some research on what kinds of keywords other businesses in your area are using, and how often they’re being used by those businesses. You can also take a look at what they’re doing on social media to see if there are any new trends or opportunities you could capitalize on.
The second mistake is not making sure that all of the information on your website is accurate. Make sure that all of your contact information is correct and up-to-date, including phone numbers and emails! If people can’t find you or reach you when they need to, then it won’t matter how much money you spend on marketing. You won’t get any customers!
The third mistake is not using effective call-to-action buttons on your website. These are buttons that encourage customers to take action by clicking them. Examples of CTAs include “Schedule Your Appointment Today!” or “Get Started Now!” These buttons can be really helpful in driving leads from potential customers who are just browsing around online looking for something specific but haven’t quite decided what to purchase yet.
Another thing that you should avoid when conducting local SEO is letting your competitors dictate how you run your business. For example, if there’s already a major competitor in the area that has been around for decades and has established itself as the go-to business in town, then it might not make sense for you to try and compete with them directly. You would be better off focusing on something entirely different!
The next most common mistake is not putting enough effort into monitoring the results that come from your local SEO efforts. You need to keep track of where traffic is coming from and what kind of impact it has on your bottom line so that if something goes wrong or needs adjusting, you’ll know what action needs to be taken immediately!
Last, asking for help isn’t a sign of weakness. It’s smart business! Don’t try to take on everything yourself. You’ll just end up wasting time trying things that might not work out.
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