Are There Affordable SEO Services?
If you’re a new business owner in search of SEO services that won’t break the bank, you may be wondering whether affordable SEO services for small businesses actually exist. The truth is, small businesses should strongly consider hiring SEO experts because a relatively small investment of time and money can yield massive amounts of organic traffic in return.
Why SEO Matters
In today’s marketplace, competition is fierce, and without a solid online marketing strategy, your marketing budget will quickly be depleted. A strong marketing plan, on the other hand, can help you stay ahead of the competition.
If you’re looking for an affordable SEO provider, you may be tempted to take a DIY approach and try old-school methods such as search engine optimization (SEO), link building, and social media strategies like article marketing, social bookmarking, and press releases.
While these methods have worked well for large businesses in the past, the landscape has changed. The number of websites competing for the same keywords is growing rapidly, and the quality of those websites is improving every day. Smaller businesses may not have realized this challenge, but they will need to start innovating new ways to provide value to potential customers.
Start With Analysis
In order to make sure that you don’t waste budget or energy in the wrong direction you should start with both competitor analysis and keyword analysis.
In order to put together effective digital marketing strategies you first need to know the type of keywords that your target audience would likely use. Once you have a list of relevant keywords you can sort them by search volume order.
By looking at the search engine result pages for keywords that you intend to target, you will be able to reverse engineer and find out what those ranking in the top places have done to get there.
There are a lot of ranking factors that go into ranking a website on the first page of search engine results. What you need to do is take a look at their content strategy, written content, video content, and images and try and establish a pattern for what those sites at the top of the results are doing.
How many word words they are using on the page, how many headers, images, and videos are used, and what topics are they covering? Once you have established a pattern you should be able to set your own content marketing strategy to achieve and exceed what those other websites have been doing.
DIY or Hire SEO Professionals
You could of course go down the route of hiring your own team of experts from an SEO service provider, but be aware if you choose a cheap SEO service you will be taking more of a risk than if you chose an affordable SEO agency with a good track record and good reviews.
It is possible to find an affordable SEO company without breaking the bank. A business SEO agency that specializes in your market or niche will have the experience and specialist knowledge to help put together an SEO plan that produced results for a reasonable cost.
Putting your own SEO campaign together does have higher risks, especially if this is the first time that you will be doing that. Affordable search engine optimization is something that it’s possible for you to do on your own. You would need to be aware that there could well be issues that you are not equipped to deal with that a professional SEO services company would. You would need to be realistic about your own abilities when it comes to topics such as:
- Off-page SEO
- Technical Optimization
- Google search console
- Google Analytics
- Mobile Accessibility
- Google my business
- Google ads
- Building Backlinks As A Foundation
Social Media and SEO are great together when creating an effective SEO strategy. But when it comes to building backlinks, and many people believe that effective link-building strategies are vital to the success of an SEO strategy, the reality is that getting external links from high PageRank web pages yourself is now nearly impossible. LinkDaddy has spent years and many thousands of dollars putting our backlink empire together.
Google and other major search engines have become very strict. They have decided to focus on the quality of the content on a website rather than just the backlinks and although there are a few exceptions, Google does not look kindly upon overly excessive amounts of external backlinks that do not look as if they have been acquired in a natural manner. So what does that leave you with? Well, you have to get creative!
If you want to have high-quality traffic that doesn’t result in a high bounce rate then stay away from a cheap agency that promises you thousands of outbound links to boost your off-page optimization. A cheap SEO agency promising such results could end up doing more damage than good. After all, you need to remember that you do not want lots of traffic but lots of relevant traffic.
It might be a good idea to start building your links-building strategy now so that you don’t waste money. Get in touch with us here at LinkDaddy if you have any questions.
Communication Breakdown
If you have an online marketing plan in place, you should look at using some of the different communication methods available to you as a small business owner. Firstly you should think about creating and using an online newsletter to communicate with potential customers.
An email newsletter allows you to send your readers valuable information about your product or service without making them contact you or fill in forms. This allows you to concentrate on creating quality content that will help your search engine optimization strategy.
Content Counts
Producing quality content is one of the best tactics that you can use that will return a high success rate if done properly. Getting your content marketing right and establishing an effective backlink-building policy are two of the SEO basics that you need to establish as early as possible.
The benefits of SEO optimization from following these marketing efforts will be an improved user experience, better conversion rates, and an improved client retention rate.
Content Marketing
Search engine optimization specialists have begun to advise more business owners that they should not be afraid to use these tools to communicate with their clients. If you can do this yourself this is affordable SEO marketing that can show very quick returns.
You just have to make sure that you are providing valuable and relevant information to your reader that covers your target keywords. Most importantly, always provide links back to your website. If you can include product listings, product reviews, product descriptions, and other relevant information that would encourage readers to go even deeper into your website by using your internal linking, then that would be especially effective.
Content marketing is basically writing articles and submitting them to free content directories or guest posts so that any interested customer searching for information on a particular topic can find your website. Adding links to sources on your website, placed in informative content, can be one of the more effective strategies that medium businesses can pursue.
You do have to be careful here though, as some of these directories will ban websites from posting too many articles if they feel that they are going to flood the site with spam. So before you spend your money and or time submitting articles to directories or Guest Posting, check out which ones the various search engine optimization companies offer and then make your submissions accordingly.
Affordable Local SEO Strategies
Content marketing is also a very affordable SEO service option, especially when it comes to targeting local searches. Local SEO is an important aspect of every online marketing campaign. Incorporating this into your social media strategy and making sure you have local content in blog posts will be very beneficial.
You can achieve this by having a Google Places page set up and adding information about your areas such as the area’s best restaurants or places to find unique souvenirs. These keywords are relatively easy to find and rank for.
So Is Affordable SEO Possible?
Professional engine optimization services need to be aware of how Google’s advanced algorithms and other search algorithms operate and their SEO management services should provide a clear illustration of how they intend to return good search rankings and handle any technical SEO issues that might occur from time to time.
Affordable SEO services from an SEO firm need to result in a successful SEO campaign. You should be looking for a proven track record that shows they use ethical methods when carrying out their business SEO packages. Ensuring search engine rankings that meet your expectations will be how you measure your working relationship with your business SEO service of choice.
How they handle technical issues, negative reviews or an unexpected algorithm update will be down to their SEO experience. If your budget for SEO is so restricted that you need to look for low-cost SEO services then you would need to be realistic in their ability to handle technical SEO issues. Low-cost SEO plans carried out by a low-cost SEO team are not going to provide you with the quality of SEO methods, types of SEO, and SEO tactics that a high-quality digital agency will be able to.
