We’ve all heard the debate: are backlinks or videos more important when it comes to SEO? Well, it depends. Backlinks and videos both have their pros and cons, but ultimately, it’s up to you to decide which one suits your needs best.
00:04 Are Videos Better Than Backlinks For SEO?
00:27 Consider What Kind of Website You Have
00:54 Consider How Much Time Your Audience Has
01:17 Video Marketing Can Help You Get More Backlinks
Here are some things to consider when making this decision:
What kind of website do you have? If your site is an educational or informative resource, then having an in-depth video on a topic can be very valuable for users, but only if it’s done well. If you’re trying to sell something, videos can be helpful in increasing conversions; however, this also means that your video has to be convincing enough for people to click through and buy from you.
How much time does your audience have? Websites like Buzzfeed and Upworthy have become popular because they don’t take long to read through; their videos are short and punchy. On the other hand, longer videos such as TED Talks tend not to perform as well in terms of SEO because people don’t have time for them.
It’s a common misconception that backlinks are the most important thing when it comes to SEO, but video marketing may actually be more important than backlinks. In fact, videos can help you get more backlinks.
Why is this? Well, videos are different from other types of content in that they’re able to be shared across multiple platforms, platforms as Facebook, Twitter, Pinterest, and Google+. When people share your videos with their friends on these platforms, they’re also sharing your website address along with it. That means that if you have a lot of shares on Facebook or Google+, your site will be linked to by many people who weren’t even aware they were linking to it. This helps boost your rankings in search engines.
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