One of the easiest and quickest ways to gain authoritative backlinks is through writing guest posts.
Chapters
00:04 Authoritative Backlinks: Guest Post for Other Sites or Blogs
00:32 Do Your Research Before Reaching Out to Another Blog or Site
01:03 Make Sure You Create High-Quality Content for Other Blogs
01:43 Be Proactive in Reaching Out to Other Blogs or Websites, But Don’t Over-Promise
Guest posting is a great way to build authority and establish yourself as an expert in your industry. However, it’s not just about writing quality content. You also need to land a link back to your site from the host site.
With that, here are some tips for getting authoritative backlinks through guest posting:
First and foremost, do your research. Before approaching any blogger or site owner, do some research on their content and audience. You want to be sure you’re submitting something that’s relevant and interesting to them before you send in an email asking for guest post approval. You’ll also want to look for blogs that are in your industry and have a high authority. If you can’t tell what sites are considered high authority, check out the Moz Bar and use their metrics to determine which sites might be a good fit for your needs.
Once you’ve settled on a specific blog you’re going to be guest posting for, make it worth their time. If you don’t have anything new or exciting to bring to the table, then why should someone publish your article? Think about topics you have some experience with, topics that are specific enough to be helpful but broad enough to appeal to multiple people in your target niche or audience. Make sure it’s something people will want to read! However, keep in mind that you shouldn’t be rewriting existing articles or using others’ content without proper attribution. This also means making sure that any information you share is accurate and relevant to the topic at hand.
Be proactive, not reactive. Furthermore, don’t over-promise! If you’re going after a high-traffic blog with a lot of readers who might benefit from what you have to say, then chances are, they’ll be overwhelmed with requests. So, make sure your guest post request stands out above the rest. However, make sure you don’t promise something you won’t be able to commit to or deliver. Make sure that the article you’re going to write meets the expectations you’ve set for the host.
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