A backlink audit is an important part of your search engine optimization (SEO) strategy. However, it’s also one of the most confusing. It’s easy to get overwhelmed by all the different tools and services out there, not to mention all of the different ways that you can audit backlinks.
00:05 Backlink Audit: Best Practices for Backlink Auditing
00:31 Do a Full Crawl of Your Site Using Google Search Console
00:44 Look at How Many Links You Have
01:01 Check The Domains that Link to Yours
01:24 Identify and Remove Unnatural or Spammy Links
01:45 Identify and Remove Broken or Outdated Links
01:58 Check for Abusive Practices
02:10 Resolve Previous or Existing Penalties
So, what’s the best way to go about it? Let’s take a look at some of the best practices for backlink auditing:
To begin with, you should start with a full crawl of your site with Google Search Console. This will give you a good idea of what kinds of external links are coming into your site and where they’re coming from.
Additionally, it’s good to look at how many pages link out from your site, as well as from which pages those links are coming from. This will give you an idea of how many more opportunities you have for earning links, as well as where those opportunities might be located on your site.
Thirdly, check out which domains are linking to yours and see if there are any patterns or trends in who’s linking to what content on your site, as well as where. You can use tools like Ahrefs or Majestic SEO for this step. The good thing is that both services provide their own free dashboards that allow users to check out their link profiles easily.
When conducting a backlink audit, it’s important that you identify any unnatural or spammy links pointing to your site. Unnatural links include those from directory sites and low-quality blogs, for example. Once you’ve identified those links, it’s best that you remove them to prevent getting penalized by search engines.
On top of that, it’s best to check for broken links and outdated content on your site that might be causing other sites not to link back. Similarly, these kinds of links should be removed.
Next, check for any abusive practices on your site that might cause search engines to penalize it in some way. An example of an abusive practice is cloaking.
Finally, look at any existing penalties you may have from past actions that could lead to future penalties if they’re not fixed immediately, such as using blacklisted keywords in anchor text.
Backlink auditing is a crucial part of any SEO strategy, so mastering it is a must!
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