Backlink Audit – What are the Steps Involved in Backlink Auditing

Contents

A backlink audit is a process of researching the links that connect your website to other sites. This is important because it helps you understand how your content is being shared on the internet and how well your site is performing in search engines.

Chapters
00:05 Backlink Audit: What are the Steps Involved in Backlink Auditing?
00:20 Auditors Begin by Using Tools like Google Search Console or Majestic SEO
00:45 The Information Gained Can be Used to Improve Different Aspects of the Site
01:17 What is Manual Auditing?
01:38 What is Automated Auditing?
02:02 How is Backlink Auditing Useful?

With that, backlink auditing is a process that involves a variety of different steps. Auditors will typically first use tools like Google Search Console and Majestic to gather information on the backlinks that are pointing to their website, as well as those from competitors. Then, they’ll look at the content on each page and evaluate it based on its quality, relevancy, and uniqueness.

This information can then be used to identify which pages need improvement, as well as determine how each page could be optimized for better search engine rankings. The auditor might also recommend changes to internal linking structures or other aspects of the site architecture.

Furthermore, there are two ways to do backlink auditing: manual and automated. Manual auditing involves manually looking through each link on a page, while automated auditing uses software to do this for you.

Manual auditing involves using a web browser to visit each page on the internet and reviewing its links. This can be time-consuming, but it can also be more accurate than automated methods because it allows you to see exactly where each link is coming from, which can help you determine if there are any spammy or suspicious links on a page.

Automated auditing, on the other hand, uses software such as Ahrefs or Moz, which analyzes a site’s anchor text and backlinks. The results often include a list of domains with high authority scores that are related to your site. This information, in turn, can help provide insight into what topics users are interested in based on their behavior online!

Overall, backlink auditing is useful for a number of reasons:

It helps you identify broken links on your website.
It helps you identify domains that are linking to your site without permission or without being asked to do so,
It helps you identify domains that may be linking to your site but not in a way that’s beneficial for SEO or user experience. An example is if they’re linking from their homepage rather than from an article about your company.

Backlink auditing is a crucial part of any SEO strategy, so mastering it is a must!
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