Benefits of Video Content for Digital Marketing
Chapters
00:04 Benefits Of Video Content For Digital Marketing
00:20 Video Content Is Not Only Popular With Audiences, But Also With Google
00:33 Video Content Helps Companies Looking To Grow Their Presence Online
00:56 Video Content Can Also Be Used As An Educational Tool
01:13 Videos Make Websites More Comprehensible
When you think of digital marketing, what do you think? You might think of ads on social media or maybe even search engine optimization. Well, there’s one type of content that is more effective than any other—and it’s video.
In fact, YouTube has become the second-largest search engine in the world and is expected to overtake Google by 2020. It’s no wonder why businesses are investing so heavily in video content!
Video content gives you the opportunity to connect with your audience in a way that text alone cannot. Videos give viewers a chance to see your product up close and personal, which can make all the difference when trying to sell something online. They also allow you to tell stories in an entertaining way that will keep people engaged throughout your entire piece of content.
Videos help build trust between yourself and your customers by showing them how easy it is for them to use your product or service on their own terms without having any prior experience with it beforehand! This can lead them towards making purchases themselves if they see how easy it is for others.
It’s also important for businesses to include videos on their websites because it helps them connect with their target audience. It allows them to explain their product or service in detail and makes it easier for customers who visit their site from Google search results to find exactly what they’re looking for without having to read through lengthy blocks of text.
The bottom line is this: if you want more traffic coming into your site from Google search engines then add video content
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This video can be found on this channel:
https://www.youtube.com/channel/UCa1hedsdZqL7HbCC_KnP_sw
