Simply put, there’s no one specific strategy that can be considered the best backlink strategy there is. Instead, what you can consider to be the best backlink strategy for your website is whatever strategy can meet and achieve the goals and objectives you’ve set for your business or website.
Chapters
00:05 What is the Best Backlink Strategy?
00:31 Find Out What Your Customers Want
00:49 Create Content That Meets Their Needs
01:02 Create a List of Sites You’d Want Your Content to Appear In
01:42 Distribute Your Anchor Texts Evenly
02:01 Make Sure You Have Off-Site Authority Indicators
02:21 Conduct Relevant Link Building
With that, a good backlink strategy is one that meets the needs of your customers and can be achieved by following a few simple steps.
First, find out what your customers want. You can do this by surveying them or talking to them in person. If you have access to your customer’s emails or social media accounts, you can also use those to get an idea of what they want from your company and their experience with it.
Once you know what they want, try to create content that meets their needs. This may include anything from a blog post to a video or even just an image if it’s relevant enough for them.
Next, create a list of sites where you would like each piece of content to appear. This list should include both high-quality sites and newer sites that are growing quickly. Some sites might be more well-known than others, but they don’t have much traffic yet. These sites are great places for marketing because they’re still growing! Conversely, some other sites might not have much traffic at all but have high authority over others in their niche. These sites are also good for marketing because they’ll help spread awareness about your business across internet searches!
Now, there are several components to a good backlink strategy.
The first is good anchor text distribution. The best way to distribute your anchor texts is using a link building tool like Ahrefs or Moz. These tools will give you the data you need to make sure that your anchor texts are distributed evenly over time and that they don’t contain any spammy words or phrases.
The second component is making sure that your site has off-site authority indicators. These are things like social media followers, blog subscribers, comments on articles, and domain age. This helps search engines determine whether or not your site is authoritative within its niche.
The last component is relevant link building. When people visit those sites and see your links on relevant sites, they’ll be more likely to click on them because they already know what kind of content you provide.
Make sure that whatever strategy you come up with meets the needs of your customers!
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