Best Practices for Doing a Backlink Audit
Chapters
00:03 Best Practices for Doing a Backlink Audit
00:09 The Importance of Doing a Backlink Audit When it Comes to SEO
01:05 Best Practices for Doing Backlink Audits
In today’s world, a backlink audit is essential for any website owner.
A backlink audit is a way to see what backlinks, which are links from other sites, are pointing to your site and where they’re coming from. That way, you can see what kind of content is sending traffic to your site. This’ll help you decide if there are any opportunities for improving your own content or creating more of it, as well as finding new ways to get more traffic on your site.
When you do a backlink audit, you want to look at the quality of the links that are pointing to your website. If they’re all low-quality, then it’s probably time for an update! However, if they’re mostly high-quality links from reputable sources such as news outlets or universities, then those are great! These are the kinds of links that’ll help move the needle for SEO purposes.
With that, here’s what you need to know about the best practices for doing a backlink audit on your website.
To begin with, get a copy of the site’s sitemap and check for any broken links. You can also use a tool like Screaming Frog to see what pages are indexed by Google. Then, create a spreadsheet where you list each backlink as it comes up in your audit. Next, look at each link and determine if it’s good or bad by using the following criteria.
First, ask yourself: was the URL short enough? Some people believe that short URLs are better than long ones because they’re easier to remember and type into search engines. However, this isn’t always true. Sometimes, long URLs are better because they contain more keywords or more relevant terms related to your business.
Secondly, consider whether or not the link has any spammy keywords. This one is easy to spot if you know what kind of words you want out of your content or don’t want in there. If you do find some spammy keywords in your backlinks, try removing them!
Additionally, look at the distribution of anchor text across all the referring domains pointing to your site. This’ll give you an idea of what kind of anchor text is being used by other sites when linking to yours and what kind of anchor text might be most effective when creating new links.
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