YouTube is an incredibly powerful tool for SEO. As we said, it’s the second-largest search engine in the world and can be a great way to get your business in front of new customers. However, if you’re not careful, your YouTube channel can also have a negative impact on your SEO efforts. So, when it comes to using YouTube for SEO, there are a few best practices that can help you get the most bang for your buck.
00:04 Best Practices for YouTube SEO
00:31 Create Content that People Want to Watch
00:52 Use Keywords in Your Videos
01:20 Optimize Your Videos Before Uploading Them
01:36 Add a Clear Call to Action at the End of Every Video
02:00 Optimize Your Videos for Mobile Devices
First of all, create video content that people want to watch. The first and most important thing you need to do is create engaging and entertaining videos that will keep people coming back for more. If you don’t have people watching your videos, then you’re wasting your time even trying to use them as part of your SEO strategy.
Next up, be sure to use keywords in the title and description fields of your videos. Include keywords that are relevant to your business in the title and description fields of each video you create so they show up when someone searches those terms on YouTube or Google. This will help bring more traffic to your channel and could increase conversions as well! Apart from keywords, be sure to include tags in your description.
Thirdly, you need to make sure that all of your videos are optimized before uploading them. When creating videos, make sure they’re optimized before uploading them by using captions in your videos, if necessary, and adding keywords in titles and descriptions.
It would greatly benefit your SEO efforts if you also make sure that you have a clear call to action at the end of your video. This could be anything from “subscribe” to “like this video,” or even “click here to learn more.” The point is that you should be able to get viewers directly from the video into some other part of your content, whether it’s an article or another video.
Finally, make it a point to optimize your video for mobile devices! If people can’t play your video because it’s too large or takes forever to load on their phones, they won’t watch it. Then, they’ll never see how amazing your business is! With the rising popularity of mobile devices today, it’s important to reach this market.
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