Best Practices When Making Videos for SEO

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When it comes to making videos, there are a lot of ways that you can use them to improve your SEO. In this video, we’ll go over some of the best practices for using video as part of your digital marketing strategy.

The first thing you should do is make sure that you have videos on your website. The easiest way to do this is by embedding them in the text of the page and making sure that the titles are descriptive enough so search engines can find them. If you have an eCommerce site, you can also consider adding them to product pages as well. This’ll help customers understand what they’re looking at and give them more information about what they’re buying.

If you want your videos to rank well in search engines, then make sure people actually watch them. You can do this by making sure that titles are compelling enough for users to click through.

Next, make sure the video is relevant and useful. If it doesn’t add value to your site’s visitors, they won’t watch it. This is especially true for videos that are longer than one minute. Your content needs to be valuable enough that people will stick around for a few minutes.

Then, make sure your video is optimized for search engines. Don’t use unnecessary keywords or phrases just because you think they’ll help boost your ranking. This could actually hurt your ranking by making it seem as though you’re trying too hard and have nothing else to say about the topic at hand.

Apart from that, make sure to include a call-to-action at the end of your video so people know what they should do next. Make sure it’s easy to find so people don’t have trouble finding out what they need!

Finally, consider including subtitles or closed captioning in your videos so everyone can understand them easily, regardless of their hearing status or language preference.

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This video can be found on this channel:
https://www.youtube.com/channel/UCa1hedsdZqL7HbCC_KnP_sw

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