So, you’ve got a website. It’s beautiful. It’s engaging. It’s filled with great content that your visitors love to read. However, it’s not getting the traffic you want, and you’re wondering why. Well, there might be a few reasons for that, but if you’re looking for a quick fix to get more traffic and more conversions, optimizing your site for search engines is probably one of the best places to start.
00:04 Best Tools to Use For Website SEO
00:31 Not All Tools Used For SEO are Created Equal
00:49 Using Google Search Console For Website SEO
01:13 Using Screaming Frog SEO Spider for Website SEO
01:41 Using Majestic SEO For Website SEO
While there are a lot of tools out there that claim to help you do this, not all of them are created equal: some are better than others at helping you reach your goals. So, let’s take a look at some of the best tools out there right now so you can get started on making your site as visible as possible.
The first is Google Search Console. This is a free tool that Google offers, and it’s great because it gives you a ton of information about how your site is performing in search results. You can see how many links are pointing to your page, what keywords people are using to find your page, and even which countries your site is ranking well in.
The second tool we’re going to look at is Screaming Frog SEO Spider. This tool is a bit more robust than Google Search Console. It allows you to crawl through all of the pages on your site and see exactly what’s happening with their titles, meta descriptions, content length, etc. It also lets you see what internal links are pointing from one page to another, which can be helpful if you have duplicate content across different pages of your site.
The third tool we’ll talk about is Majestic SEO. Majestic SEO is a tool that helps you analyze your website’s strength and performance. This tool will tell you how many backlinks are pointing toward each individual page on your website, so if one page has more backlinks than another one does, then it might be worth focusing on optimizing that particular page instead. Majestic SEO also shows you where visitors are coming from, so if you have an advertising budget, you can invest it in places where visitors are most likely to convert into customers or whatever else.
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