Building Backlinks – How to Create the Best Guest Posts


Guest posting is a great strategy for building backlinks and getting in front of new audiences, but it’s not without its risks.

00:04 Building Backlinks: How to Create the Best Guest Posts
00:18 Research on Guest Posting Opportunities
00:38 Include Links to Your Site in the Body of the Article
00:59 Be Sure to Match the Publication’s Writing Style
01:25 Provide Value in Every Post That You Write
01:53 Make Sure Your Posts are 100% Original

Here are some best practices to help you get the most out of guest post opportunities:

To begin with, research your guest post opportunities before you write them. Find out what kind of content they like to publish and how they like to format it. This will help ensure that your post fits seamlessly into their publication and will give you a good idea of what they’re looking for when they review your submission.

Once you’ve done some research on guest posting opportunities, be sure to include links back to your site in the body of the article, if possible. It’s also good practice to link out to other relevant resources when appropriate, but remember that these should be resources that are related enough that readers will find them useful and want to click through on the links.

Additionally, make sure your writing style matches with the publication’s voice, not just in terms of spelling, grammar, and punctuation, which should always be correct, but also in terms of tone, register (whether formal or informal), and style (whether casual or professional). You can usually tell this by reading through some previous articles from the publication. The best ones will have similar styles, making it easy for you to study and match them.

When guest posting, it’s also important to make sure that you’re providing value with every post you write. You can do this by answering questions, sharing information about industry trends, or providing insight into something that’s going on in your industry. This also means making sure that your content is high quality. The more valuable the content you provide, the more likely people will share it with others, which means more links for you!

Apart from making sure that your content is high quality, you also need to make sure that your post is 100% original. That way, Google knows it’s not spammy. So, this means you can’t copy and paste from other articles. If you’re having trouble coming up with ideas for posts, try using different tools, such as SEMRush or Ahrefs. Tools like these will help you find relevant topics for your niche that haven’t been written about yet, so you can write something new instead of reusing old material from another source.

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