Content marketing is a term used to describe the practice of creating and distributing valuable content that is relevant, valuable, and useful to your target audience. The goal of content marketing is to create compelling, unique content that your audience will enjoy and share with others, which will ultimately drive traffic back to your website.
00:05 Businesses that Have Conducted Effective Content Marketing
00:47 How Netflix Effectively and Successfully Markets their Content
01:26 How Nike Effectively and Successfully Markets their Content
01:59 How Coca-Cola Effectively and Successfully Markets their Content
02:29 How NBC Effectively and Successfully Markets their Content
Content marketing is a great way for businesses to reach their target audience and build brand loyalty. Content marketing can be used in many different ways. Here are some examples of businesses that have conducted effective content marketing:
One example of a big company that successfully conducts content marketing is Netflix. The company has been producing content that is both entertaining and educational for decades now. Netflix has done this by taking advantage of the fact that its customers are not only film buffs, but also serious fans of science fiction and fantasy. As such, they made a show called Stranger Things, a science fiction/horror series that explores the idea of parallel universes, which has become incredibly popular since its release in 2016.
Another example of a company that consistently excels at content marketing is Nike. Nike has long been known for its athletic gear, particularly running shoes, but it also sells clothing and other accessories. In order to reach out to female customers who might not be interested in sports-related products, Nike launched a series called “Nike Women” on YouTube, which features interviews with athletes about their training regimens, as well as tips for staying active in general.
The third company that we’re going to be talking about is none other than Coca-Cola. Coca-Cola is one of the companies that immediately pops in our heads when talking about content marketing and advertising. Coca-Cola has created several different television commercials featuring people from different backgrounds enjoying Coke together, a reminder that while we may have our differences, we all share a common love for one another’s company!
The final example we’re going to talk about is NBC. The network has created a number of shows that have gone viral on social media, including Parks and Recreation and This Is Us. However, NBC also regularly posts behind-the-scenes videos from its shows online and shares clips from popular episodes to encourage viewers to tune in live or stream them later on Hulu or Amazon Prime Video.
Knowing how these businesses conduct content marketing can make it easy for you to execute the same strategies for your business!
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