Video marketing is a great way to engage with your customers and potential customers, but it can be difficult to know where to start. That’s why in this video, we’re going to look at some examples of companies that have had success with their video marketing campaigns.
00:05 Businesses that Have Conducted Effective Video Marketing Campaigns
00:22 How the Dollar shave Club Managed to Establish Their Brand Through Video Marketing
01:07 How H&M Managed to Connect and Relate to Their Audience on a More Personal Level Through Video Marketing
01:32 How Applebee’s Got People to Talk About Their Brand Through Video Marketing
First, let’s take a look at the Dollar Shave Club. This company was founded by Michael Dubin in 2011 and has since grown into one of the biggest razor subscription services in the world. They’ve been so successful because they’ve used their videos to create a brand that is both funny and relatable. Their video ads are funny but also help explain why you might want to use their service over another brand’s subscription service. They have videos on YouTube, Facebook, and Instagram where they show off their products and make fun of themselves. This makes it easier for people to connect with them because they’re not just selling you something, they’re making you laugh at the same time!
Another example is H&M,which has also used video marketing very effectively. Their recent campaign features several models who are also actors and actresses discussing how they each got into modeling as a career path. These videos give viewers an inside look at what it’s like being a model while also giving them tips on how they can achieve similar success themselves!
A third example of a business that has conducted effective and successful video marketing campaigns is Applebee’s. Applebee’s has a series of commercials called “Funny Money” where employees act out scenarios involving money that customers have left behind at restaurants. The employees have fun with it by making up stories about what happened when the customers left the money behind, like someone being robbed or kidnapped by aliens. The ads are funny but also get people talking about Applebee’s. Apart from that, their videos make people remember that they should bring cash when they go out to eat so they don’t lose any money!
These are just three examples of successful video campaigns that have been run by other businesses. However, there are many more out there, as well!
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