YouTube is the second-most popular search engine in the world, so it’s no surprise that many people are turning to it as a marketing platform. However, there are some important things you need to keep in mind when crafting your own YouTube SEO strategy.
00:09 Coming Up With a Good YouTube SEO Strategy: Things to Consider When Crafting Your Own YouTube SEO Strategy
00:25 Think About Your Target Audience
01:05 Consider the Keywords that Relate to Your Videos
01:34 Consider Adding Captions to Your Videos
01:48 Make Engaging Videos
02:13 Include Tags When Creating Videos
First, think about your target audience. Is it broad or narrow? What kind of content do they typically consume? How will you reach them? Be sure to identify who you’re talking to and what they want. Then, create content that speaks directly to them. You can do this by creating videos based on topics they find interesting and relevant, or by sharing stories that resonate with them. Whatever you do, make sure that you are speaking directly to your audience’s needs. If they aren’t getting what they need out of watching your videos, it won’t matter how many views or subscribers you get!
Second, consider the keywords that relate to your videos. This is where the process of keyword research comes into play. You can do this by looking at what other people are using for their titles and descriptions and then using a tool like Google Keyword Planner or Keywordtool.io to understand what phrases are most often searched for on YouTube. Then you can use these terms as inspiration for coming up with new ideas for topics that could be useful for your audience.
Third, don’t forget about captions! People who prefer subtitles over audio-only content will be more likely to click on a video with captions than one without them, so adding them is definitely worth doing if you want more views!
Fourth, you should also try to make videos that engage viewers from start to finish. This means using different types of content, such as text overlays and voiceovers, so that people don’t get bored watching the same thing over and over again. This also means keeping things short enough so that people aren’t overwhelmed with information but long enough so that they get all their questions answered.
Finally, don’t forget about tags! Tags are how viewers find videos through search engines like Google and Bing, and also how they’re able to subscribe. Make sure each video has at least three tags associated with it, and try not to repeat any words within those tags.
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