Coming Up With a Good YouTube SEO Strategy – Understanding Metadata


Metadata is the data that describes your video. It’s also known as “tagging” or “keywords.” It helps YouTube understand what your video is about so they can recommend it to people who might like it.

00:06 Coming Up With a Good YouTube SEO Strategy: Understanding Metadata
00:20 What are Tags?
00:40 What Happens When You Don’t Add Tags Yourself?
01:04 The Metadata In Your Videos Needs to be Accurate and Relevant
01:27 How to Check if Your Metadata is Working

When you create a video, you have the option of adding tags, which are keywords that describe what your video is about. You can use up to ten tags per video. These tags will appear on the bottom of the screen while the video plays, and they’ll also help people find your video when they search for similar content on YouTube or Google.

If you don’t include any tags when you upload a video, YouTube will automatically add some for you based on what was in the title of the video and its description. This isn’t ideal because these automatically added tags aren’t always accurate or useful for helping people find your content. Instead, it’s better to come up with some good tags yourself so that viewers can find what interests them quickly and easily!

The most important thing to remember when including metadata in your videos is that it needs to be accurate and relevant. If you include metadata that doesn’t describe the content of your video, you’re going to end up with a lot of confused viewers who click on your video expecting something else than what’s actually there.

Furthermore, when you’re writing out your metadata, think about how someone might search for it.

Overall, when it comes to YouTube SEO, there’s one thing that trumps all the rest: your video’s metadata. It can help you get more views, more subscribers, and more engagement from your viewers. However, how do you know if your metadata is working? Here are ways to check:

Look at the suggested videos when someone watches your video. If they’re related to what you just watched, then you’ve done a good job with metadata!
Check out the related searches that show up under your own video. If those related searches are relevant to what you just showed them in your video, then that’s another sign that you did well with metadata!
Finally, look at how many people finish each video. If a lot of people are sticking around until the end, then this means the metadata you’ve included in your video is relevant to what they need.

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