Common Mistakes to Avoid When Doing Influencer Marketing
00:05 Common Mistakes to Avoid When Doing Influencer Marketing
00:31 Always Have a Plan
00:56 Set Your Goals
01:31 Research Influencers
01:58 Understand the Influencer’s Goals
Let’s go over some of the most common mistakes that people make when they try to do influencer marketing.
If you’re planning to launch a new product, you might be tempted to hire an influencer to promote it. After all, influencers have huge followings and can get your brand name in front of millions of people at once. However, before you start reaching out, there are three mistakes you need to avoid.
Mistake #1: Not having a plan
The first mistake is not having a plan. People will often go into this without a clear understanding of what they want, and they’ll just sort of wing it, which is a very bad idea. You need to have a clear understanding of what you want and how you’re going to get there before you start spending money on influencers or going out into the world and trying to find them.
Mistake #2: Not setting goals
The second thing that people do wrong is not setting goals for their campaigns before they start. This is one of the most important things about influencer marketing: knowing what your goals are before you start spending money. If you don’t know what your goal is, then how can you expect other people to help you achieve it? So, make sure that you’ve got some goals written down so that when someone comes along offering their services for free or for cheap, you know whether or not it’s worth taking advantage of them or not!
Mistake #3: Not researching their audience.
You want the people who follow your influencer to actually be interested in what they have to say. So, before hiring them, make sure you know what kind of content they post, and how often they post it. If their posts aren’t relevant to your target audience, then it won’t matter how many followers they have. Your marketing campaign will fail.
Mistake #4: Not understanding their goals.
Some influencers might charge more based on how many followers they have or how often they post. On the other hand, other influencers might charge less because they feel like taking part in a marketing campaign is an opportunity for them to grow their reach further, and thus make more money. Make sure you understand what their intentions are before agreeing on a price with them!
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