Reputation management is a vital tool for companies and individuals in today’s business world. It’s important to remember that when you’re managing your reputation, you’re not just managing what people think about you. You’re also managing what people say about you. With that, there are a lot of things you can do to protect your reputation, but there are also a lot of mistakes that can ruin it. If you’re looking to build up your online presence, here are some things to avoid.
00:05 Common Mistakes to Avoid When Managing Your Company’s Reputation
00:39 Avoid Not Being Able to Separate Yourself From Your Online Persona
01:11 Avoid Not Having a Plan for Managing Your Reputation
01:42 Don’t Get Caught up on Mistakes Relating to Your Business
02:19 Avoid Not Monitoring Your Online Reputation
One of the biggest mistakes that people make is not being able to separate themselves from their online persona. When you’re looking at yourself as a brand and making sure that your online presence is aligned with the image you want to project, it’s important not to lose sight of your own humanity. If you’re always talking about yourself in the third-person, or if you’re using all caps, or if you’re saying “I” way too much, that can be really off-putting for people who are trying to connect with you.
Another big mistake is not having a plan when it comes to managing your reputation. If there’s one thing we’ve learned in our years on the internet, it’s that there are no coincidences. So, if something bad happens and then something bad happens again and again, well, then something is probably going wrong! Having a plan means taking stock of what might go wrong and how you’ll deal with it, or how others will deal with it.
Thirdly, and this is the most important one, don’t forget that life goes on after damaging incidents happen. It’s easy to get caught up in your emotions or feel like everything has changed forever because of one mishap related to your business or your company’s image. However, it’s never the end. Even if a negative incident occurs involving your business, you can still bounce back from it and come out stronger. You just need to keep yourself focused on what the goals of your business are and how you can get there, given all of the circumstances.
Finally, one of the most common mistakes you should avoid is not monitoring your online reputation. If you’re not actively looking for what people are saying about you online, you could be missing out on opportunities to improve your brand and make a better first impression with potential customers.
Avoiding common reputation management mistakes is equally important when it comes to the success of your business!
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