Content Marketing: How to Find Out What Your Customers Want
Chapters
00:04 The Importance of Knowing What Your Customers Want
00:48 Different Ways to Know What Your Customers Want From Your Brand
Content marketing is a powerful tool that can help you to reach and engage with your customers. However, it’s important to make sure that you’re putting out the right kind of content for your audience.
If you don’t know what your customers want, then how can you expect them to engage with your content? If you don’t have an understanding of what they need, then how can you hope to provide them with useful information?
When it comes to content marketing, knowing what your customers want is absolutely essential. You need to understand who they are and what they want so that your content is relevant and useful. You can’t just create random pieces of information or entertainment without knowing why they’re being made in the first place!
With that, there are many ways to understand what your customers want, when doing content marketing.
One of the best ways is to simply ask them! Use surveys and polls, and make sure you’re asking about their experience with your brand, as well as what they want from it. Another great way to get feedback is by creating a Facebook group or a Slack channel where customers can share their ideas and thoughts.
You can also look at what they’re already buying. If you have a product that people love, and you notice that they keep coming back for more, it’s a good indication that you’ve got something right.
Another way to get customer input is to use data analysis tools like Google Analytics or SurveyMonkey Audience. These tools allow you to dig deep into your customers’ behavior on your website or social media profile so that you can better understand their needs.
A third option is to pay attention to what people are saying about you online. You can do this by monitoring social media for mentions of your company or brand name, or by searching for reviews of your product or service on sites like Yelp or TripAdvisor. You’ll also want to pay attention if someone writes an article about you. You might learn something new!
Finally, it’s important to pay attention to trends on social media. If there seems to be an increase in conversation about something specific, like “how-tos” or recipes, it could be an indication that there’s an uptick in interest in this type of content, and that would be an opportunity for you as well!
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