One of the best ways to start your content marketing campaign is to do content curation.
00:04 Content Marketing: The Secrets of Content Curation
00:21 Decide What Type of Content You Want to Share
00:52 Make Sure You’re Using the Right Tools to Find the Right Resources
01:24 Thoroughly Evaluate Each Piece of Content
01:45 Clearly Label the Content You Curate
Content curation is a process that involves finding, organizing, and sharing valuable content with your audience. There are a number of strategies that can help you do this well.
The first step in content curation is deciding what type of content you want to share with your audience. For example, if you’re a marketing company that focuses on helping small businesses in the Midwest reach their target demographic, then you might want to share content from other companies that are doing similar things in the same region as well. On the other hand, if you’re a personal trainer who focuses on helping people get fit for the beach, then maybe you’d be better off sharing fitness-related content from around the world instead.
Once you’ve got that down, make sure you’re using the right tools to find the right resources. If you’re looking for news stories related to your industry, an RSS reader will be more effective than Google News. If you’re looking for blog posts about a specific topic or industry, Google Blog Search will be better than Reddit. You can also use tools like BuzzSumo or Social Mention to see which sites have been shared the most over time. That way, you’ll know what people are talking about in the industry and what they might want more information on.
Next, evaluate each piece of content based on its quality and relevancy to your audience’s needs. Think about whether or not it’s worth saving and sharing with others! This might mean deleting some things that don’t meet those criteria, but it also might mean turning other things into blog posts or videos that do meet those criteria.
Finally, make sure that whatever content you choose for curation is clearly labeled as such, so people know where it came from and why they should trust it!
Overall, the key to content curation is to make sure that you are not only finding the best content that you can, but also adding value to it by providing commentary and analysis. This will ensure that your audience is actually getting something out of it, rather than just receiving a list of links.
If you don’t know where or how to start when it comes to content marketing, then content curation can be a good option!
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