Content Marketing: Why Doing What Everybody’s Already Doing Works
Chapters
00:05 Content Marketing: Why Doing What Everybody’s Already Doing Works
00:38 How to Monitor Your Competitors
Content marketing is a great way to increase your business’ visibility, but it’s not always easy to get started. One of the best ways to start is by looking at what other businesses are doing. You can use their content as a starting point for your own, and you can even learn from what they’re doing well and what they’re not doing so well.
You see, monitoring what your competitors are doing is a great way to stay ahead of the game. When it comes to content marketing, it’s important to understand what your competitors are doing, so you can do it better.
There are several ways that you can monitor what your competitors are doing. The first thing you need to do is set up alerts for certain keywords or phrases on Google Alerts. You can set up these alerts for any topic or keyword related to your business, and you’ll be notified whenever someone publishes anything related to that topic or keyword.
You can also use social media monitoring tools such as Hootsuite and Sprout Social to monitor mentions of your brand on Twitter, Facebook, and Instagram. These tools will notify you whenever someone mentions your brand online so that you always know what people are saying about your business.
Another way is by looking at the top-performing content on sites like BuzzSumo or Moz’s SERPscape. You can also take a look at your competitors’ content, as long as it’s not too similar to yours. If they are, try using a tool like SimilarWeb or Ahrefs to see what kind of traffic they’re getting from their blog posts and social media posts. That way, you can learn what topics people in your industry are interested in reading about, and how often they read those types of posts!
You can also use this information to figure out which brands your customers trust. This’ll help you decide how much time you should spend creating different types of content and whether or not it makes sense for your brand to create that type of content at all.
Lastly, you can look at your competitors’ content calendars. This’ll tell you when their blog posts go live, what’s coming up, and how often they update their social media accounts. You can use this information to plan out your own content strategy and make sure that it is more effective than theirs.
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