Different Ways to Do Local SEO
00:03 Different Ways to Do Local SEO
00:12 The Two Main Ways to Conduct Local SEO: On-Site & Off-Site
01:05 Different Strategies and Techniques You Can Implement When Doing Local SEO
If you’re running a business and want to be found by local customers, it’s important to know the different ways that you can conduct local SEO.
To begin with, there are two main ways: on-site and off-site.
On-site local SEO means optimizing your website for local keywords. This can include both text content on your site and other elements like images, videos, and maps. It also includes things like having a location page on your site that describes where you are located and what you do.
On the other hand, off-site local SEO means optimizing your website for local search engines using external links from other sites that point back to yours. For example, if you have a brick-and-mortar store in New York City, a good strategy might be to get the URL of your store listed on the New York City tourism site in addition to other sites like Yelp or TripAdvisor, where users who are looking for specific businesses might find it through keyword searches.
Now, when it comes to techniques and strategies for optimizing your website for local searches, there are a lot of different ways to go about it.
One way is to make sure that your business has a Google My Business page. This is a free service, and it gives you an opportunity to update your information and add photos of your business.
You can also create an account on Yelp, which is also free. This will allow your customers to leave reviews and photos. It’s important to respond to these reviews by thanking customers for their feedback and providing additional information about your business.
Another way is to make sure that your website has its location set correctly so that people searching for businesses in your area can find yours easily. You can do this by adding an address or a zip code in the address bar at the top of the screen when you’re adding content to your site or creating new pages for your site on social media platforms like Facebook or Twitter!
Another thing you can do is optimize your website for mobile devices so that people searching from their phones will be able to easily find what they’re looking for without having to scroll through tons of text on their small screens!
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