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You should remember that YouTube is a major search engine, the world’s second-largest search engine, second only to Google. So you need to take a similar approach to ranking well in Google and make sure that you understand what search queries your target audience is likely to enter. Remember this and you should be able to secure a steady flow of search traffic from your YouTube videos.
YouTube Video PlayThere are many different types of videos that you can create to put onto your channel; native videos, explainer videos or a video tutorial, but the goal is the same. No matter what the type of video, you want video views that turn into video traffic. As long as you are producing awesome videos, your video SEO activities will give you a healthy return.
If you can encourage good engagement with each single video that you post then you will get organic search traffic to filter back to a blog post or other piece of content on your main site. The better your video rank, the higher you can get audience retention, the better the signals that you will be sending to YouTube and Google.
Another saying that is usually applied to content marketing in general, “content is King”, also applies to video marketing. Your entire collection of videos should be quality videos that cover the search term that your likely audience will be looking for. The video topics that you select should also be closely aligned to popular keywords that will encourage more user engagement and get people coming back to watch future videos.
Each entire video series that you produce needs to be a collection of videos that cover the topics or answer the questions that your target audience want to see. The higher the quality the more engagement you will get back, which you will be able to judge from the volume of video comments and retention rates. If you find you have high retention videos then that’s a good sign that you’re hitting the right topics to keep people watching.
Video marketing strategies do not need to be that different from your general online marketing. After all, with YouTube a wholly owned part of the Google group, any Google SEO strategy should work for both. If you are targeting keywords with a decent search volume then you should be able to secure a good proportion of the monthly search traffic.
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