Domain Authority – A Closer Look at Domain Authority


Domain authority is a measure of how well a website ranks in Google’s search results. It’s calculated using data from the millions of websites that use Moz’s Open Site Explorer tool and has changed over time as Google has made changes to their algorithm.

00:03 What is Domain Authority?
00:35 How Domain Authority Works
01:25 What Factors are Taken Into Account When Calculating Domain Authority?

When you’re looking at a website’s domain authority, it’s important to look at the whole picture of their metrics. This means you should look at not just their overall number, but also their individual scores for things like technical SEO and content quality.

To understand why domain authority matters when it comes to SEO, it helps to know what domain authority is not. It’s not a ranking factor like page rank or page authority, which are used by Google in its algorithm. Instead, it’s an indicator of how well your site performs on Google search results pages. So, if you have a high domain authority score, that means people are searching for your content on Google and finding it. Therefore, they are sending traffic back to your site. That makes it easier for you to rank higher in search engine results pages (SERPs).

Domain authority is one of the most important metrics when it comes to SEO. It’s a measurement of how much influence a website has on Google, and it’s determined by several factors.

More specifically, the domain authority of a website is calculated by taking into account the following:

The first factor is PageRank. This is the amount of authority that links to a page have. The higher the PageRank, the more likely that page is to rank well in search engine results pages.

The next factor is Trust Flow. This is another metric for identifying how much trust a site has from backlinks. It measures how trustworthy a site’s backlinks are based on how many links are pointing at each site from other sites with high trust flow values.

The third and last factor is Citation Flow. This metric describes how many links there are from other sites to yours, and whether or not those sites have high citation flows themselves.

To sum everything up, the higher your domain authority, the more likely you are to rank highly in search engine results pages. So, if you want more people to find your site, you should definitely invest in building your domain authority!

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