E-A-T in SEO: How to Exhibit Expertise in Your Field
00:05 E-A-T in SEO: How to Exhibit Expertise in Your Field
00:10 Why is Expertise Important When it Comes to SEO?
01:19 What are the Different Ways You Can Build and Exhibit Expertise?
The first aspect of EAT in SEO is expertise.
When it comes to SEO, it’s important for you to show expertise. The first reason is that people will trust you more. If a customer sees that you are an expert in the field, they’ll be more likely to believe your advice and follow through with what you recommend.
The second reason is that you’ll have more credibility with clients. If they see that you know what you’re talking about, they’ll be more likely to trust your advice and take it seriously. This means that they’re more likely to follow through with whatever recommendations or advice you give them.
The third reason is that showing expertise helps build trust between yourself and your clients. Once customers see how knowledgeable and experienced you are, they’ll feel like they can trust what comes out of your mouth, and this will help build a strong relationship between yourself and the client.
If you’re a small business, you may have a limited budget and not have the resources or time to invest in learning about a new topic. However, if you want people to trust you, they need to see that you are an expert in the field.
With that, there are multiple ways that you can build and exhibit expertise in your field or industry. Let’s take a look at some of them.
One of the best ways is to write a blog post about what you know and then include a link at the end of your article. This will help people find your site, and it also shows that you’re an expert in your field.
Another way is to make sure that your website has good content on it. You can do this by having lots of text on each page, or even just one long paragraph per page. However, make sure that the content contains keywords that people might search for when looking for an answer to their question!
Lastly, you can also show off your expertise by sharing links from other trusted sites. For example, if you have written an article about how to build a website and another site has linked back to yours, then that shows that other people think highly enough of your work to link back!
The key to being successful in SEO is making sure you maintain EAT.
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