One important aspect of expert link building is understanding how to use keywords correctly and effectively throughout your website and content.
00:05 Expert Link Building: 3 Things You Need to Know When Using Keywords
00:25 Make a List of Your Target Keywords and Put Them Into Your Site and Content
00:53 Manage Keyword Density
01:40 Use Keywords Contextually
Keywords in your content and website are the most important part of link building. You need to use the right keywords, and you need to use them in the right way.
The first thing you’ll want to do is make a list of your target keywords. These are the words that people will search for when they want what you have.
Once you have a list of keywords and phrases that people might use when searching for what you sell, it’s time to put them into your site and content! The best place to put them is right in the title tag of each page on your site. This is where Google sees them first, so make sure they’re there!
Moving forward, keyword density refers to the ratio of a keyword to all other words on a page. A high keyword density means that there are many instances of a particular keyword per page. A low keyword density, on the other hand, means there are few instances of a particular keyword per page.
The goal is to have enough instances of a keyword that Google considers relevant, but not so many that it looks like you’re trying too hard. The best way to do this is by using long-tail keywords. These are phrases that include several words related to your product or service rather than just one word or phrase. This will help users find your site when they search for something specific, which is what SEO is all about!
Another thing you need to know about keywords is that they must be used in context. If you use a keyword as part of a sentence or paragraph, it will look more natural and organic than if you just threw it into a paragraph where it doesn’t belong.
This is important because Google uses the content on your site to determine what your site is about as well as what keywords should be associated with it. By using keywords naturally in your content, you’re telling Google that this is what your site is about. That way, when people search for those terms, they’ll find your page first!
Stay ahead of the competition by knowing how to use keywords in your website correctly.
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