Facebook for SEO: Common Mistakes You Should Absolutely Avoid
Chapters
00:12 Create a Business Page
00:29 Don’t Just Post Links
00:47 Optimize Your Posts
00:59 Manage How Frequent You Post
01:29 Know What to Post
02:05 Don’t Use Bots
There are a lot of mistakes that you should avoid when using Facebook for SEO purposes.
The first is not creating a business page. If you’re going to be using Facebook as part of your SEO strategy, you need to have a business page. This will allow you to post content and engage with followers in a way that isn’t possible on personal pages.
Next, don’t just post links to your website or other social media accounts. You want people who are following you on Facebook to feel like they’re getting something from their experience with you there, so don’t just be about self-promotion! Make sure that there’s some value in what you post.
Additionally, make sure that all of your posts are optimized for search engines by including keywords in them and writing them in such a way that they can be easily found by search engines like Google or Bing.
Now, let’s talk about the issue of having too many posts. A lot of people think they need to post on their business page every day in order to stay relevant and active in their community. But this isn’t true! If you’re constantly posting on your page, then people will only see your most recent posts and won’t go back through older ones. Instead, try posting every few days and give yourself time to plan out each post so that it’s worth reading or watching.
On the topic of posts, let’s look at what not to post on your page: memes and jokes! While these may seem like fun ways to interact with friends, they aren’t appropriate for business pages where you’re trying to establish credibility as an expert in your field or brand identity as someone who cares about providing high-quality and high-value content.
In line with that, make sure you’re mainly only posting content that will get people excited about what you have to offer. This might mean doing something different from what everyone else is doing, but if it works, it could be really worth it!
Lastly, one grave mistake you should definitely avoid is using bots that automatically like or comment on posts by other pages in order to increase the engagement level of your page. This will only result in a ban from Facebook because it is considered spamming by the company.
Remember these common mistakes so you can easily avoid them once you start incorporating Facebook into your SEO efforts!
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