A distinct feature that comes with Google Map SEO is the ability to list events related to or regarding your business or website.
00:06 Google Map SEO: How Listing an Event on Google Maps Helps With SEO
00:32 How to List an Event on Google Maps
00:51 How Event Listings Help With SEO
01:31 Add a Link to Your Site in Your Event Listing
01:47 Include a Link in the Description of Your Event Listing
Many businesses are still unaware of the impact that Google Maps can have on their SEO. While it may seem like an insignificant part of your overall marketing strategy, listing an event on Google Maps can actually be a huge help in getting you found online.
If you’re not familiar with the concept, it’s pretty simple: you enter all of the relevant information about your event into a form on Google Maps, and then it gets published onto the map itself. This allows people to find out about your event by searching for it or browsing through nearby listings.
However, you might be wondering how this would help with SEO. Well, this is because when someone searches for keywords related to your business, such as “restaurant” or “coffee shop,” and they see your listing pop up as one of their options, they’re going to click on it! That means that instead of relying solely on organic search results, which isn’t always enough, you’re also getting traffic from people who are actively looking for what you offer. That’s great news for businesses looking to grow their audience!
Moving forward, there are a couple of ways how listing your event on Google Maps can help with your SEO efforts.
To start, you can add your event to Google Maps with a link to your website. This will help increase the number of people who view your listing on Google, and as a result, it may increase the number of leads that you get through this channel.
Google also allows you to include a link in the description section of your event listing that directs users back to your website. This is another great way to increase traffic.
Additionally, if someone searches for information about your event on Google Maps, they’ll see it listed there with links leading them to more information about the event. If they click on one of those links and go back to their search results page, they will be able to see even more information about what’s happening at that particular event, which could make them more likely to attend!
Make people see your business on the top search results on Google Maps!
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