Google Maps and SEO – Why do People Tend to Include Google Maps in Their SEO Efforts


Google Maps and SEO can be a very potent combination. Google Maps is a powerful tool for SEO, and it’s not just because of the traffic you’ll get from the map itself.

00:07 Google Maps and SEO: Why do People Tend to Include Google Maps in Their SEO Efforts?
00:19 How Google’s Algorithm Works
00:47 Google Factors in Location When Showing Results
01:34 How Google Maps Can Help You Rank Higher in Search Engines

Google’s algorithm considers how relevant your business is to its users, and that includes how well it ranks on Google Maps. A lot of people don’t realize it, but Google has a pretty complex algorithm for determining what businesses show up in its search results. The factors that go into that decision aren’t all that different from what SEO experts have been using for years: keywords and links. However, there’s another factor: location!

The more local-sounding your business name is and the more accurate your location information is, the better chance you have of showing up when someone searches for something related to your business, and especially when they search specifically for your business name or address.

Think about it. If someone is searching for “best coffee shops in Seattle,” they might not even know where they are or what city they’re in at first! Their phone might be telling them they’re somewhere else entirely! If they do know where they are, then maybe they’re in an unfamiliar part of town and haven’t yet found out where their favorite coffee shop is located, or maybe there isn’t one nearby.

So, we know that many people use Google Maps to help them find businesses, but did you know that Google Maps can also help you rank higher in search engines?

Google Maps allows you to add an interactive business listing, which is a map and a brief description of your business. For instance, taking from our previous example, when someone searches for “coffee shops in Seattle,” Google will show them a map with all of the coffee shops in Seattle listed. Then, when someone clicks on one of those coffee shops, they see information about that particular shop. They can also click through to get directions or call the store directly.

What this means is that when someone types in a search term like “coffee shops,” they are seeing your listing at the top of their results page! This gives you an opportunity to get more leads and customers by simply adding your business listing to Google Maps!

Attract potential customers who search for nearby businesses on Google Maps!
Visit now and start making your target customers find your business on Google Maps today!

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