Google TrustRank: Why the Age of Your Domain Name Matters
Chapters
00:04 How the Age of a Domain Name Factors Into a Website’s Google TrustRank
00:50 How to Find a Good Domain Name
01:37 How to Determine the Age of a Domain
The age of your domain name can affect your website’s overall Google TrustRank in a number of ways. One of the most important things to remember is that the older your domain, the more likely it is to be trusted by Google and other search engines.
Google has made it clear that they don’t trust new sites as much as they trust old ones. This means that if you’re trying to rank on Google for key phrases like “best new restaurant”, you’ll have an uphill battle ahead of you, even if you’ve got great content and a solid social media presence.
However, if you have a long history of providing excellent products or services on an established website with a good reputation, then you’ll have an easier time ranking for those terms than someone who just started up yesterday.
Now, when you create a new website and want people to find it, you must choose a name that’s relevant and easy to remember. But how can you decide on a good name?
A good way to start is by considering how old the domain name is. If it’s less than 2 years old, it won’t have much credibility with search engines like Google or Bing. The same goes for names that are too long or too short. They won’t be trusted as much either.
If you’re looking for a trusted domain name that will help improve your website’s rank in Google search results, consider buying an existing domain with more than 5 years of history already behind it. It may cost more upfront, but it’ll be worth every penny later on when people start finding your site through search engines like Google or Bing!
Moving forward, when it comes to improving your website’s TrustRank, you can use a few simple techniques to determine the age of a domain name. One of the most common is to look at the domain registrar. Many domain registrars will show you when the domain was registered, and what company registered it. This information should be available on the “domain details” page on most registrars.0
Another way to determine a domain’s age is by looking at who owns it. If you go to whois.com and search for that domain, it will typically show you who owns it and when they bought it.
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