How Can Video Improve Your General SEO?

Why Should You Spend Your Time On Video Content?

Video is an incredibly popular trend in digital marketing. Video content has many advantages over text-based content. It is more engaging and can be remembered for a longer time.

Video can also be a great tool for your website’s general SEO. Google analyses many aspects of your site to determine where it will rank in a Google search. Some of the most important Google ranking factors can be directly affected by video content.

Let’s see how video can affect the three main ranking factors.

Time On Site

Dwell time refers to how long a user stays on your site before they return to the search results page. By writing more content and making it more interesting for visitors, you can increase dwell time. A video is the best way to increase dwell time. Video captures the attention of users immediately and, ideally, keeps them interested for the entire video.

There are improvements in dwell times that go beyond the video’s length. Wistia’s study found that people spend twice as long on pages with video content than they do on pages without.

Google considers dwell time to represent your website’s value to its visitors. The higher the dwell time Google will rank your website higher in the SERPs to earn you more organic traffic.

Page Quality

Your pages must offer high-quality, valuable content that is a mix of multiple media in order to rank well on Google. It is likely that you already know that pages with more content rank higher than pages with shorter content. By adding videos to increase the content of your pages, Google would consider that an improvement to the site user’s experience and that would also be reflected in better ranking in the SERPS.

You’ll be constantly outranked by pages that have stronger, more diverse content if you restrict your web pages to text-based content. It’s a great way for you to improve your page quality.

Google will give a higher quality rating to pages that include video content. This is because they are more informative and unique. A higher page quality will result in higher rankings.

Backlinks

We have already mentioned that embedding videos on your web pages will improve the quality of your site. As your content is more valuable, more websites will be likely to link to it. A study showed that having text and video on a webpage almost doubles the number of backlinks it gets.

You can also place links to your website in your description when your videos are hosted on YouTube, Vimeo, or any other platform (we recommend YouTube, it’s owned by Google). This means that each video you make will earn you a backlink. Embedding your videos in any syndicated articles would also increase the number of backlinks to your website.

LinkDaddy® specializes in putting together backlink packages that will help both the SEO performance of your website as well as help you rank your videos on YouTube. To find out more about our free trial just click here.

How To Get The Most Out Of Your Videos

Video content has many SEO benefits. These benefits are obvious, but you may be wondering how to get the most from your video content. These tips will help you maximize your content’s reach.

Your videos should be based on educational content.

Your video must be valuable to your visitors. It will not be of any benefit if it does not add value and solve a problem for them.

Your videos should have a purpose.

Most likely, you already have content that accomplishes this. That’s a great thing!

Consider modeling your videos on popular content from your blog and other pages of your website. They could help explain points raised in your articles or provide solutions to problems that you know your site visitors are experiencing.

Upload your videos on YouTube

YouTube is the 2nd largest search engine worldwide, with more than 2 billion users per month. This is a vast audience that you might not be taking advantage of yet. Uploading your videos to YouTube will open up a whole new source of traffic.

YouTube can bring in a lot of traffic if you link back to your site with every upload. Use the description in your YouTube uploads to add more written content and links to your website.

YouTube can be difficult to use. Don’t worry. Here’s a step-by-step guide to help you get started.

Add a title, description, and tags

You should fill out all details of your video during the upload process!

Using YouTube title, description and tags judicially, YouTube and Google will have additional information about your content.

Once the search engines know the content of your video they can rank it correctly in search results.

To rank your site as high as possible, make sure you fill out the title, description, and tags with relevant keywords!

Add videos to your site

Video content can, and should, be embedded by you! Each video can be embedded onto a webpage that contains similar text-based content. This will increase traffic and help web pages with relevant content rank higher in Google.

Instead of uploading your video directly, you will want to embed it using the YouTube embed code. The embed code adds high authority links between YouTube and your website.

Create and upload videos consistently

Without consistent effort, any SEO strategy will fail!

To achieve the best results from the video content, you must make videos regularly and upload them to your website.

Once you are comfortable with the process, you can create a schedule to guide your video production. To keep yourself accountable, aim for weekly uploads (e.g. once per week).

Conclusion

These simple suggestions will get you on your way to creating successful video content that will help you improve your overall SEO performance.

Not everyone can produce SEO-optimized videos every week. You could be the ideal candidate for our video services here at LinkDaddy® if you fit this description.

LinkDaddy® Video takes your web content and turns it into a high-quality video optimized for SEO. There is no need to create, shoot, or edit anything. We will take care of everything else if you provide us with a link.

To take advantage of our free trial and find out how we can help you just click here.