SEO is a complicated beast, and it can be hard to know where to start. But one of the best places to start is YouTube. YouTube is a search engine in its own right, meaning that it has the potential to be an incredibly powerful tool for SEO. That’s because YouTube videos rank well on Google, getting you more traffic if you can rank them well. But how does one go about ranking their videos? It’s easier than you think: all you need to do is create great content, optimize your video for search engines, and make sure that people are seeing it!
00:04 How Can YouTube Be Used For SEO?
00:44 Create Great Content
01:26 Optimize Your Video for SEO
02:18 Create a Channel and Start Uploading
First thing’s first. Create great content! If you don’t have good content, no one will want to watch your videos, and no one will want to share them or embed them on their sites. So, make sure that what you create has something valuable to say and give viewers something they want or need to see. You want to think about what keywords people are using when they search for your service or product. What words do they use, and why do they use those words? What ideas are they looking for? Then, you’re going to build the content of your video around those keywords.
Next up, optimize! This means making sure that your video has relevant keywords in its title and description so Google knows what it’s about and can help other people figure out what it’s about. You’ll also want good tags that tell Google who might be interested in watching this particular video, like “home maintenance” or “entrepreneur.” Adding subtitles to your video is another great way to optimize it for SEO. You can do this by clicking on the “Subtitle” button under “Video Manager.” This will prompt you to add a title, description, and tags. Make sure that all three of these elements are unique and specific to the content of your video—not just generic descriptions like “Video Title” or “Video Description.”
There are a lot of ways to use YouTube for search engine optimization. An important thing you need to do is create a channel and start uploading videos. You can use tools like TubeBuddy to help you schedule your uploads so they appear on the right days and at the right times. This will help keep your content fresh and up-to-date, which is important because Google hates stale content. You should also be using annotations in each video so people who watch them can click through links to other pages on your site or other sites entirely.
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