How Content Marketing Helps Your Business
00:03 What Content Marketing is and How it Can Help Your Business Grow
01:01 Evergreen Vs. Event-Based Content
01:35 The Benefits of Doing Content Marketing
Content marketing is about creating and distributing valuable content that your audience wants to read, watch, or hear. It’s not about spamming people with a sales pitch. It’s about creating something that helps them solve problems, learn new things, and enjoy their lives more.
Content marketing helps you build trust with your customers. It lets them get to know you as an expert in your field by providing useful information that’s relevant to their needs. They’ll feel like they already know you because you’re already offering them something of value before asking them for anything in return.
So, how can content marketing help your business grow? It all comes down to one thing: the number of people who see your content and decide whether or not they want to give it a try. When they do try it out, they’ll remember what they read or saw online and be more likely to buy from you than someone else in the future!
Moving forward, there are two basic types of content that you can create when it comes to content marketing: evergreen and event-based. Evergreen content consists of articles that don’t have a specific expiration date and are easy to update regularly. Event-based content, on the other hand, is time-sensitive and usually tied to a product release or special event, such as Black Friday sales. Both types of content should be created with SEO in mind so that they’re easy for search engines to find and crawl properly.
There are also many benefits to doing content marketing for your business.
One of the biggest benefits is that it helps you attract new customers by making them aware of your brand. The more people that know about your brand and what it offers, the more likely they are to be interested in buying from you.
Another major benefit is that it gives you the opportunity to inform potential clients about your company and how they can benefit from working with you. This allows them to get a better idea of who you are and what services or products you offer!
Finally, another huge benefit of content marketing is that it helps build trust between the customer and the business owner by creating an authentic connection between both parties. This is done by sharing similar interests or experiences via social media platforms like Instagram or Facebook Messenger.
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