How Does Bad UX Affect SEO
Chapters
00:03 How Does Bad UX Affect SEO
01:07 Bad UX Can Cause Visitors to Leave
01:19 Bad UX Can Make It Hard to Navigate A Website
01:34 Bad UX Can Reduce Visitor Engagement
We know that we need to provide a great user experience for our customers. But do we really understand how bad user experience can hurt search engine rankings?
It turns out that there’s a lot of overlap between what makes for a poor user experience and what makes for bad SEO practices. This is because Google needs to be able to crawl your website and find all the content on it so it can index it, and this is more difficult when there are problems with the site’s code or structure. The easier it is for Google to crawl your site and find everything you want it to find, the higher you’ll rank in search results.
That’s why it’s important to make sure your site is well-coded and has an intuitive layout that makes sense to users. It should also be fast (remember: speed matters!), so Google knows it doesn’t need to spend extra time looking through pages that take forever to load up. Bad user experience can hurt your search engine rankings in a few ways.
First, it can lead to a bad bounce rate. If users are landing on your page and leaving immediately, then you’re losing out on opportunities to get them to engage with your content.
Second, it can lead to a high bounce rate of people who visit multiple pages on your site before leaving. This means that they’re not finding what they need, so they have to keep looking elsewhere before coming back again later.
Third, it can lead to lower engagement rates for the pages that you do get people onto. This means that those pages are less likely to rank well in search engines because they aren’t getting as much traffic from users as they should be getting!
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