How Does Moz Calculate Domain Authority?


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Moz is a famous platform to check domain authority, backlinks and other SEO factors. Rand Fishkin founded it in 2004. The idea behind Moz is to provide better information for webmasters.

He also said in his blog that Page Authority of a view/page means how much influence the page will have on Google ranking. In contrast, Domain Authority indicates how strong your website domain itself is. Thus, DA signifies how well a website ranks across all the pages within a given domain.

In simple words, it denotes an overall “brand value” of your website, i.e., how strong and meaningful your brand name is. Brand plays one of the most significant roles in branding any business or product.

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