Video length is a big factor in how well your videos rank. The longer your videos are, the more likely they are to rank higher than shorter videos. However, there’s also a balance that must be struck between the length of your video and its quality. If you have too many keywords or don’t focus on one topic, then Google will penalize your video for having low-quality content.
00:04 How Important is Video Length When Using YouTube for SEO?
00:30 The Role Video Length Plays in Google’s Algorithm
01:24 Tutorial Videos Should Be Short
01:57 Explainer Videos Should Be Longer than Average
As you know, Google’s algorithm is constantly changing. That means that in order to optimize your videos for search engines, you need to keep up with the ever-changing landscape. The length of your video can help you do that, and it can also help you get more views on your videos as well as increase their ranking on Google. Here’s how:
Longer videos are more likely to rank higher on Google than shorter ones.
Longer videos tend to get more views than shorter ones, not only because they’re popular but also because they’re more likely to be shared.
The longer your video is, the more opportunities there are for keywords and relevant information about what you offer.
However, in order to rank well, you also need views and comments on your video. The more people who see a video and engage with it, the better it will rank.
The average length of a video on YouTube is three minutes, but there are many different types of videos that can be made. For example, if you’re making a tutorial video or demonstration of something, it might be best if you keep it short and sweet, like under one minute long. It’s true that if you want to get your point across, you should be thorough. But you also shouldn’t waste your audience’s time. The best way to make sure that people watch your tutorial video and actually learn something is by keeping things short and sweet.
On the other hand, if you’re creating an explainer video or documentary-style piece, then you may want to go longer than three minutes. Longer videos are more likely to keep viewers interested. Since attention spans are shorter now than ever before, it makes sense that people would want their content to be as engaging as possible. You’ll also want to keep in mind that some platforms, like Facebook, have different expectations for their users’ attention spans than others, like YouTube.
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