How Influencer Marketing Lets You Target a More Specific Audience
Chapters
00:37 How Influencer Marketing Helps Target Specific Audiences
00:49 Tips for Finding the Right Influencer
Influencer marketing is a tool that you can use to get your brand in front of the right people. It’s a powerful way to reach new audiences, especially because it’s built on trust. People are more likely to listen to and buy from someone they know and like than from a brand that’s trying to sell them something.
When you work with an influencer, you’re tapping into their personal networks, and those networks are huge! Their followers trust them so much that they’ll automatically trust your brand, too.
Furthermore, influencer marketing is a great way to target specific audiences. It allows you to reach people who are already interested in your brand and products, which means they’re more likely to engage with your content and spread it around.
For example, let’s say that you’re a company that sells children’s toys. You know that most of your customers are parents and grandparents, but you also know that they have a wide range of interests.
You might think that it’d be difficult to find influencers who can speak to the needs of all of these groups at once, but in fact, it’s not! All you need to do is find influencers who are already speaking to different groups within your audience. For example, if one of the parents in your target audience loves science fiction books and movies, then she might really like science fiction-themed toys for her kids. However, if another parent in your target audience loves sports, and maybe even owns some sports equipment, he might really like science fiction-themed sports equipment for his kids too!
The key here is finding the right influencer that can relate to and connect with the different niches that your audience belongs to.
With that, here are some tips for finding the right influencer to work with!
First, keep in mind that you’re looking for someone who can help you target specific audiences. If you want to reach teens and young adults, an influencer with a large following among that demographic would be ideal.
Next, look at the audience engagement rate they get per post. The higher this number is, the more people will see your content when it’s shared by that person’s followers.
Lastly, look at their overall engagement rate. This will tell you how engaged their followers are with their posts overall, and how likely they’ll be to engage with yours!
Start targeting a more specific audience through influencer marketing!
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