GoHighLevel was started in 2018 by Shaun Clark and Robin Alex.
Shaun Clark is a software developer and Robin Alex has experience in running a marketing agency.
Shaun also owned an agency.
He understood the challenges faced in marketing campaigns management.
Agencies faced high-priced marketing automation.
This compelled them to opt for manual methods which were cheaper.
The original idea was to come up with a software to help small business owners with their reputation management.
Shaun also wanted to reduce the high price of using numerous marketing tools.
After refining, the platform was created to enhance customer relationship management for marketing agencies.
They ran the pilot with a few agencies to assess performance.
The platform was a success.
It has helped over 900 agencies worldwide.
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