How Local SEO Differs From Regular SEO
00:04 What is Local SEO?
00:27 How Local SEO Differs From Regular SEO
01:33 The Components of Local SEO
Local SEO is what happens when you create content that specifically targets a location. This can be a physical location, like your address or a specific city, or it can be a virtual location, like the name of a business or its category. This can also include information about your products, services, and the company itself.
Local SEO differs from regular SEO because it focuses on creating content that is relevant to the place it’s being served to. It’s important to note that local SEO isn’t just about targeting where someone lives. Rather, it’s about targeting where they live and what kind of things they might be looking for based on their location.
Here are additional ways in which local SEO differs from regular SEO:
Local SEO focuses on the physical location of the business, whereas regular SEO focuses on its name and brand.
In local SEO, keywords are more important than branding. The goal of local SEO is to get your business listed in Google Maps and at the top of Google search results for relevant keywords.
Local SEO is about getting people to visit your website, not just clicking through because they’re interested in what you have to say. It’s about getting them to click on your website so they can buy something from you or make an appointment with you or whatever else it is that makes sense for your business!
Moving forward, the main components of local SEO include the following.
The first component is NAP consistency. This means making sure that all the information about your business, including your name, address, phone number, and email, is consistent across all platforms. These platforms can include your website, Google My Business listing, and Yelp page. This helps Google determine that your web pages are about the same business as your other online presence.
Secondly, there’s Schema. Schema gives search engines more information about what a page is about and how to display it in search results. You can add Schema to your web pages with the help of various Schema creator tools.
The last component is structured data. Structured data helps search engines understand what type of content they’re looking at on a page and how they should display it in search results. Structured data is supported by Google’s rich snippets program and can be implemented using JSON-LD code on any webpage.
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