How Not to Do Influencer Outreach
00:03 How Not to Do Influencer Outreach
00:12 Mistakes That You Should Avoid When Reaching Out to Influencers in Your Industry
There are many mistakes that you can make when conducting influencer outreach within your industry.
Here are some things you should avoid:
The first mistake is not having a clear idea of what you want from the relationship. Are you trying to get them to post about your product? Or are you looking for their advice? Make sure you know exactly what you want from them, and explain it in your request.
One common mistake other people make is not being prepared with a pitch before contacting an influencer. You should always have a few sentences ready about why they might be interested in learning more about your company or product before contacting them!
Next up, and in line with the previous mistake, you’ll want to avoid sending a request without any context about who you are and what you do. It’s always good practice to Include a sentence or two about who you are as a company and why the influencer you’re reaching out to would be relevant to your audience.
A grave mistake you also want to avoid is solely focusing on the money only. It’s important to remember that influencers are real people with real lives. They probably won’t be interested in working with brands just because they have money to offer.
Of course, as in any transaction or relationship, it’s best that you don’t ask for free stuff. This is especially important for brands trying to connect with influencers on social media platforms like Instagram and Facebook. If your brand has any kind of monetary value associated with it, don’t offer free products or use our services as a way of connecting with influencers! It’s mostly only acceptable to do this once you already have a long-standing relationship with the influencer.
Speaking of relationships, be careful about how you present yourself. Some influencers may not want to work with people who are new to the industry or do not have a lot of experience yet. So, it’s best, to be honest about your background and goals when reaching out.
On the other hand, don’t be afraid to ask for a referral. You might be worried that you’ll come off as too pushy, but if you reach out to someone with a genuine request and they say no, they’ll usually be happy to point you in the direction of someone else who can help.
Reaching out to various influencers in your industry is a great way to grow your business!
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