How Not to Use Google Maps for SEO, According to Experts
Chapters
00:05 How Not to Use Google Maps for SEO, According to Experts
00:27 The Most Common Mistakes That Experts Avoid Making When Using Google Maps for SEO
Google Maps is a powerful tool for search engine optimization, but it can also be a little tricky to use. If you’re not careful, you could end up making mistakes that will hurt your SEO efforts.
In this video, we’ll go over the most common mistakes that experts avoid when using Google Maps for SEO purposes.
The first mistake is not having a physical address listed on your website or in your social media profiles. This is a big no-no because it shows that you don’t have a physical location, which makes potential customers question whether or not your business is real.
Another mistake is not having an accurate description of the location on your website and social media platforms. This can be frustrating for potential customers who are trying to find out what your business is about or where it’s located.
It’s also important to make sure that all of the information on your website matches up with what’s listed on Google Maps. If there are any discrepancies between these two things, then you’ll have a harder time ranking well in search engines like Google and Bing.
Next, experts don’t rely on default settings. The default settings are geared towards businesses and not individuals, so if you’re an individual trying to build a site for yourself or your business, then you’ll need to change these settings.
The fifth mistake experts avoid is that they don’t use the zoom function on their website. When you zoom in or out on a map, it changes the direction of your cursor on the page itself, which means that when people visit your site with different browsers or devices, they might end up clicking something else entirely!
Moreover, they don’t use low-quality images from Google Image Search as place markers because this can lead to copyright issues later down the road. This can happen if someone else claims ownership of that image. Instead of using low-quality images from Google Image Search as place markers, it’s better to use high-quality images such as ones taken by professional photographers or ones that you’ve taken yourself.
The last mistake that experts say you should avoid making is not updating the information regularly on Google Maps. You must keep track of changes in hours or address so that customers can easily find you when searching online!
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