How Organic SEO Works
Chapters
00:03 How Organic SEO Works
00:20 The Pillars of Organic SEO
01:41 Why Organic SEO Matters
Organic SEO is an approach to search engine optimization that doesn’t use paid advertising or other forms of paid promotion. Instead, organic search engine optimization focuses on developing content that users will find valuable and relevant.
Organic SEO is based on three main pillars: content marketing, technical SEO, and link building.
To begin with, content marketing involves creating compelling content that engages the audience and helps them accomplish their goals. This can include blog posts, videos, infographics, and more.
Next, technical SEO refers to how well a website’s code and structure are optimized for search engines. This includes things like clean URLs and meta tags for keywords.
Lastly, link building is about getting other websites to link back to your site in order to increase its authority with search engines like Google or Bing.
Organic SEO is one way businesses can drive traffic to their websites without spending money on ads or links. It’s also one way for people to find information about a topic that interests them and learn about brands they may not have heard of before.
Basically, the goal of this type of optimization is to get your website ranked higher in the search results for a specific keyword or phrase. With organic SEO, you don’t have to pay for placement or any other type of advertising. Instead, you’re simply trying to increase the visibility of your site so that more people can find it.
Moving forward, there are many reasons why a business would want to care about organic SEO.
The first reason is that organic search engine optimization is free. Unlike paid search marketing, you don’t need to pay for placement in search results. This means that your company won’t have to spend any money on advertising if you opt for an organic approach to SEO.
Another reason why businesses should care about organic SEO is because it allows them to focus on what matters most: their product or service. When you invest in paid search marketing, there are often restrictions placed on what kind of content can be published, which can limit the type of information you can share with your customers. With organic SEO, however, there are no such restrictions. You can publish whatever content you want without worrying about whether or not it will comply with third-party guidelines—or even if it will pass muster at all!
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