How Should You Approach Local Search Engine Marketing?


How Should You Approach Local Search Engine Marketing? Visit my blog

Watch the rest of the videos in the How To Use Local SEO Services playlist

To build a local search presence, optimize your online information. It will ensure that the search engine places your brand in the right places when a search is happening. To ensure the search engines have placed your business in the right places for the search, you need to give the detail they need about your business.

The search engines need to know where you are located and what services you provide. Provide an accurate and consistent NAP. The initials stand for your Name, the Address you are using, the contact Phone number. Provide that info to the important directories. Being consistent helps the search engine to identify and build trust in your brand.

Start by doing a search on the following websites for your business to see how it appears:

Google My Business
Bing Places For Business
Local SEO

Create your profiles on the website if your business is new. If you find entries, verify and update the website info. Ensure all details are accurate and consistent across all the platforms.

The search engines will check the info on Infogroup, Factual, Acxiom and Localeze. Ensure that all your data across the channels is accurate. These search engines get more data from different directories to verify accuracy.

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