Identify your competitors, Research on your competitors offering the same products and services, targeting the same customers. Look at how they package their products and services. This will enable you to compare yourself to your competition and inform you on their goals.
Strategize and realign your blog content to highlight benefits that you offer over your competitors. Identify gaps that are not addressed by your competitors and add content to fill them. Look at existing customer feedback that your competitors are receiving, you can do this by reading through product reviews and their blog comments.
Keep abreast with constant changes in the market through routine research and highlight how you are handling these in a better way than competitors. Use your competitor analysis to add content ideas to your strategy that will highlight your benefits over what they offer.
Lead more traffic to your website by improving your content!
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