YouTube is an incredible medium for sharing your brand, but it can be difficult to get started. There are a lot of best practices you should follow when uploading videos, and there are also many mistakes to avoid.
00:05 How to Conduct SEO for YouTube: Common Mistakes to Avoid
00:46 Avoid Not Using Keywords in Titles and Descriptions
01:21 Avoid Getting Too Many Links From the Same Site
01:45 Don’t Just Focus on the Number of Views Your Video Gets
02:13 Don’t Forget to Use Long-Tail Keywords
YouTube SEO is a critical aspect of your video marketing strategy. It can help you reach more viewers, get more views, and ultimately increase your conversions. However, if done wrong, it can also lead to negative consequences like the loss of subscribers or even worse, the removal of your video!
So, what are some common mistakes to avoid when conducting YouTube SEO?
The first mistake you’ll want to avoid is not using keywords in your video title and description. The title and description of your video need to be optimized for keywords that will help people find it when searching on Google or YouTube. This means using keyword phrases that are relevant to the content of your video in both places so that people can easily find them when they’re looking for something specific. The more specific and descriptive you are with these phrases, the better. You just have to make sure that it makes sense for what you’re trying to accomplish with each video.
Another common mistake you definitely want to avoid is trying and getting too many links from the same site. This is called link farming, and it’s against Google’s terms of service. If you’re looking for backlinks on other sites, make sure they’re diverse and don’t have the same pattern. Practicing link farming is a sure-fire way of getting you penalized by search engines!
Thirdly, don’t just focus on the number of views your video gets. That’s not the only thing that matters when you’re trying to rank on YouTube. You also want to focus on how many people click on your video and then watch it through to the end. That’s how you’ll know if you’ve done enough work to keep people interested. If there are more than 300 seconds left in a video and no one has clicked away yet, then you’ve done something right!
Finally, don’t forget about long-tail keywords. People often think that short-tail keywords are better because they have fewer characters, making them easier to remember. While this is true for some search engines, it’s not true for YouTube. Long-tail keywords tend to perform better than short-tail keywords because they’re more specific and represent more of what people are actually looking for.
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