A CTA or Call To Action is a message that calls the customer to do something. The action can be anything from a purchase to filling out a form. A CTA can help increase conversion rates if it’s easy to understand and remember.
Keep It Short and Sweet! Use simple, yet meaningful language. Make sure the call to action is only five to seven words long. The best call to action has a clear and concise explanation of what the customer needs to do. It can be as simple as “Buy Now” Or as complex as explaining the benefits.
If you can make the call to action more compelling and clearer, it will boost conversions. You can also include your audience’s needs, concerns, and problems in your CTA.
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