How to Create Valuable and Engaging Videos


Making valuable, engaging content for YouTube SEO is all about understanding your audience, and knowing what kind of content they want. To do this, you need to take a look at the YouTube algorithm. The algorithm prioritizes videos that are relevant to what users are searching for, so it’s important to understand how it works and how to get it working in your favor.

00:04 How to Create Valuable and Engaging Videos
00:31 You Need to Understand What People are Looking for When They’re Searching on YouTube
00:48 You Need to Maintain a Consistent Theme Throughout Your YouTube Videos
01:19 Make Use of Keywords Throughout Your Videos
02:08 Pay Attention to The Length of Your Videos
02:20 Include Visual Aids When Making Videos

First and foremost, you need to understand what people are looking for when they’re searching on YouTube. You can do this by watching your own analytics, or you can use tools like Google Trends and Search Console to see what people are searching for on YouTube.

Next, make sure you have a consistent theme throughout your video. If you’re talking about one thing in the intro and another in the middle, people might get confused and stop watching! This means you need to make sure that your content reflects the kind of video you want to produce. If you want to make a video about how to use a certain product, then make sure that it is clear from the beginning what kind of information the viewer will be getting.

Thirdly, try using keywords that are related but not exactly the same as your main keyword. This will help Google know what your video is really about. This is especially important if you’re trying to rank higher than someone who has more views or subscribers than you do, which can happen.

Also, if you want to create valuable and engaging content, don’t be afraid to try something new! If you’re worried about losing viewers by going off-topic or experimenting with new formats and techniques, remember that this kind of content often does better than more traditional types of videos. Furthermore, remember that there are no rules when making videos for YouTube SEO purposes!

For the fifth tip, pay attention to how long the video is. Shorter videos tend to get higher engagement rates than longer ones, so keep it short and sweet.

Finally, remember that people like visual aids when learning new skills. Use screenshots or other visual aids in your video so people can see what they’re trying to learn without having to read text or watch boring videos full of text slides.

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